| 000 | 01688nam a2200349 i 4500 | ||
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| 005 | 20191114014300.0 | ||
| 008 | 191112s2008 xxua |001 0 eng c | ||
| 020 |
_a9780787996918 _qcloth |
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| 035 | _axx004744470 | ||
| 040 |
_aKAT 001/KC _bpol _erda _cKAT 001/KCs _dKAT 001/KC |
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| 050 | 0 | 0 |
_aAM5 _b.K68 2008 |
| 100 | 1 |
_aKotler, Neil G. _d(1941- ). _eAutor |
|
| 245 | 1 | 0 |
_aMuseum marketing and strategy : _bdesigning missions, building audiences, generating revenue and resources / _cNeil G. Kotler, Philip Kotler, Wendy I. Kotler. |
| 246 | 1 | 4 | _aMuseum marketing & strategy |
| 250 | _aSecond edition. | ||
| 260 |
_aSan Francisco, CA : _bJossey-Bass A Wiley Imprint, _ccopyright © 2008. |
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| 300 |
_aXXX, [2], 511 stron : _bilustracje ; _c25 cm. |
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| 336 |
_aTekst _btxt _2rdacontent |
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| 337 |
_aBez urządzenia pośredniczącego _bn _2rdamedia |
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| 338 |
_aWolumin _bnc _2rdacarrier |
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| 500 | _aNa stronie redakcyjnej w formule Library of Congress Cataloging-in-Publication Data: Rev. ed. of: Museum strategy and marketing. c1998. | ||
| 504 | _aBibliografia na stronach 471-482. Indeks. | ||
| 650 |
_aMuzea _xadministracja. |
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| 650 | _aMarketing. | ||
| 650 |
_aMuzea _xfinanse. |
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| 650 |
_aMuzea _xpubliczność. |
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| 700 | 1 |
_aKotler, Philip _d(1931- ). _eAutor |
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| 700 | 1 |
_aKotler, Wendy I. _d(1947- ). _eAutor |
|
| 710 | 2 |
_aJohn Wiley & Sons. _eWydawca _4pbl |
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| 920 |
_a978-0-7879-9691-8 _qcloth |
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| 942 |
_2lcc _cBK |
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| 999 |
_c16428 _d16428 |
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