TY  - BOOK
AU  - French,Ylva
AU  - Runyard,Sue
TI  - Marketing and public relations for museums, galleries, cultural and heritage attractions
SN  - 0415610451
AV  - AM121  .F74 2011
PY  - 2011///
CY  - London, New York
PB  - Routledge
KW  - Muzea
KW  - public relations
KW  - administracja
KW  - Dobra kultury
KW  - zarządzanie
KW  - Marketing kulturalny
KW  - ochrona
N1  - Indeks
UR  - https://ebookcentral.proquest.com/lib/pileckiegopl/detail.action?docID=710110
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=368234&lang=pl&site=ehost-live
ER  -