French, Ylva. <br/><br/>
Marketing and public relations for museums, galleries, cultural and heritage attractions / 
Ylva French and Sue Ruyard. 
 - London ;  New York :  Routledge,  2011. 
 - XVIII, 365 s. :  il. 
<br/><br/>Indeks. 
<br/><br/><label>ISBN: </label>0415610451 041561046X 0203813758 9780415610452 9780415610469 9780203813751 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Muzea--public relations.<br/>Muzea--administracja.<br/>Dobra kultury--zarządzanie.<br/>Marketing kulturalny.<br/>Dobra kultury--ochrona.
<br/><br/><label>LC Class. No.: </label>AM121   / .F74 2011