Kotler, Neil G.  (1941- ). <br/><br/>
Museum marketing and strategy :  designing missions, building audiences, generating revenue and resources / 
 Museum marketing & strategy 
Neil G. Kotler, Philip Kotler, Wendy I. Kotler. 
 - Second edition. 
 - San Francisco, CA :  Jossey-Bass A Wiley Imprint,  copyright © 2008. 
 - XXX, [2], 511 stron :  ilustracje ;  25 cm. 
<br/><br/> Na stronie redakcyjnej w formule Library of Congress Cataloging-in-Publication Data: Rev. ed. of: Museum strategy and marketing. c1998. 
<br/><br/>Bibliografia na stronach 471-482. Indeks. 
<br/><br/><label>ISBN: </label>9780787996918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Muzea--administracja.<br/>Marketing.<br/>Muzea--finanse.<br/>Muzea--publiczność.
<br/><br/><label>LC Class. No.: </label>AM5  / .K68 2008