| 000 -LEADER |
|---|
| fixed length control field |
01688nam a2200349 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191114014300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191112s2008 xxua |001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780787996918 |
| Dopowiedzenie do ISBN |
cloth |
| 035 ## - Numer systemowy |
|---|
| Nr systemowy |
xx004744470 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
KAT 001/KC |
| pol |
pol |
| rda |
rda |
| Transcribing agency |
KAT 001/KCs |
| Modifying agency |
KAT 001/KC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
AM5 |
| Item number |
.K68 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Neil G. |
| Dates associated with a name |
(1941- ). |
| Określenie rodzaju współpracy |
Autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Museum marketing and strategy : |
| Remainder of title |
designing missions, building audiences, generating revenue and resources / |
| Statement of responsibility, etc |
Neil G. Kotler, Philip Kotler, Wendy I. Kotler. |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Museum marketing & strategy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
San Francisco, CA : |
| Name of publisher, distributor, etc |
Jossey-Bass A Wiley Imprint, |
| Date of publication, distribution, etc |
copyright © 2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XXX, [2], 511 stron : |
| Other physical details |
ilustracje ; |
| Dimensions |
25 cm. |
| 336 ## - RDA_CONTENT |
|---|
| Tekst |
Tekst |
| txt |
txt |
| rdacontent |
rdacontent |
| 337 ## - RDA_MEDIA |
|---|
| media |
Bez urządzenia pośredniczącego |
| n |
n |
| rdamedia |
rdamedia |
| 338 ## - RDA_CARRIER |
|---|
| Wolumin |
Wolumin |
| nc |
nc |
| rdacarrier |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Na stronie redakcyjnej w formule Library of Congress Cataloging-in-Publication Data: Rev. ed. of: Museum strategy and marketing. c1998. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliografia na stronach 471-482. Indeks. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Muzea |
| General subdivision |
administracja. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Muzea |
| General subdivision |
finanse. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Muzea |
| General subdivision |
publiczność. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Dates associated with a name |
(1931- ). |
| Relator term |
Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Wendy I. |
| Dates associated with a name |
(1947- ). |
| Relator term |
Autor |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
John Wiley & Sons. |
| Określenie rodzaju współpracy |
Wydawca |
| Relator code |
pbl |
| 920 ## - ISBN |
|---|
| ISBN |
978-0-7879-9691-8 |
| Dopowiedzenie do ISBN |
cloth |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Książki |