| 000 -LEADER |
|---|
| fixed length control field |
02370cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220404021200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190221s2019 pl a f |001 0 pol c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788363391799 |
| 035 ## - Numer systemowy |
|---|
| Nr systemowy |
xx004543793 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Ł U/AC |
| pol |
pol |
| rda |
rda |
| Transcribing agency |
Ł U/AC |
| Modifying agency |
Ł U/AC |
| -- |
Ł U/APs |
| -- |
WA 14/MBs |
| -- |
SZCZ U/ML |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
Z34 2019 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Zarządzanie silną marką / |
| Statement of responsibility, etc |
redakcja naukowa Marzanna K. Witek-Hajduk ; autorzy: Marzanna K. Witek-Hajduk, Grzegorz Materna, Teresa M. Dudzik, Andrzej Sznajder, Ewa Szczęsna, Tomasz Sikora, Wiktor Piątkowski, Sylwia Zapolska-Szcześniak, Krzysztof Jakubiak, Bohdan Pawłowicz, Agnieszka Surowicz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[Warszawa] : |
| Name of publisher, distributor, etc |
Wydawnictwo Nieoczywiste - imprint GAB Media, |
| Date of publication, distribution, etc |
copyright 2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
444 strony : |
| Other physical details |
ilustracje ; |
| Dimensions |
24 cm. |
| 336 ## - RDA_CONTENT |
|---|
| Tekst |
Tekst |
| txt |
txt |
| rdacontent |
rdacontent |
| 337 ## - RDA_MEDIA |
|---|
| media |
Bez urządzenia pośredniczącego |
| n |
n |
| rdamedia |
rdamedia |
| 338 ## - RDA_CARRIER |
|---|
| Wolumin |
Wolumin |
| nc |
nc |
| rdacarrier |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Miejsce wydania na podstawie strony www.nieoczywiste.pl. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliografia na stronach 421-433. Indeks. |
| 521 8# - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Książka dla kadry zarządzającej, pracowników działów marketingu, a także studentów kierunków związanych z marketingiem i zarządzaniem. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (marketing). |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Witek-Hajduk, Marzanna K. |
| Relator term |
Autor |
| -- |
Redaktor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Materna, Grzegorz. |
| Relator term |
Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dudzik, Teresa |
| Dates associated with a name |
(1952- ). |
| Relator term |
Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sznajder, Andrzej. |
| Relator term |
Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Szczęsna, Ewa. |
| Relator term |
Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sikora, Tomasz |
| Titles and other words associated with a name |
(ekonomia). |
| Relator term |
Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piątkowski, Wiktor. |
| Relator term |
Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zapolska-Szcześniak, Sylwia. |
| Relator term |
Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jakubiak, Krzysztof |
| Titles and other words associated with a name |
(marketing). |
| Relator term |
Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pawłowicz, Bohdan. |
| Relator term |
Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Surowicz, Agnieszka. |
| Relator term |
Autor |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
GAB Doradztwo Wydawnicze Grzegorz Boguta. |
| Określenie rodzaju współpracy |
Wydawca |
| Relator code |
pbl |
| 856 48 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Okładka |
| Uniform Resource Identifier |
http://www.nukat.edu.pl/nukat/icov/WALAZ/xx004543793.jpg |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Spis treści |
| Uniform Resource Identifier |
http://www.nukat.edu.pl/nukat/icov/WALAZ/xx004543793.pdf |
| 920 ## - ISBN |
|---|
| ISBN |
978-83-63391-79-9 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Książki |